SEO For Electricians

The home services industry might be historically late to the party when it comes to SEO, but as technology continues to advance and almost everyone has a smartphone, it’s clear that companies need to get with the times.

For local businesses offering electrician services, reaching the top of local search rankings can be a simple, cost-effective way to market your business.

As a local SEO agency specialising in SEO campaigns for electricians, Right Hook understands the importance of carrying out digital marketing. That’s why we’ve put together this guide to local SEO for electricians.

Get Started

To begin, you need to work out a plan of action and figure out how much you want to spend on your SEO strategy and how much time you’re willing to invest in it.

It also pays to do your research and find the SEO tools and techniques you want to use to make building your electrician SEO strategy easier for you.

Check out other electrical companies in your area and see what work they’re doing and what web pages they have so you can align your SEO efforts with theirs and improve your chances of getting on relevant search engine results pages.

Carry Out Keyword Research

Choosing and using the right keywords is crucial for SEO, as it helps search engines understand what your content is and how to rank it.

As well as helping you rank higher on relevant search engine results pages, targeting the right keywords also helps your business to provide the information your readers need.

By using keyword research tools, such as SEMrush or Ahrefs, you can identify terms that have a high search volume and are, therefore, important to your audience. You can then find topics around these main terms, which could be useful for blog posts or social media updates.

Build Your Website

Your website is effectively your digital storefront. It’s the place that shows potential customers that your organisation is legitimate.

While you might get more traffic through paid advertisements, organic search results are still an important part of your SEO strategy.

To build a website, you need to buy a domain and then find a website builder that works for you. For smaller businesses, an online tool can be a good way to save money, or you could work with companies like Right Hook, which offers a free trade theme website for every local SEO client.

You might need a custom website solution if you want to take payments or manage bookings on your website.

Once you have your site built, you need to make sure that you create website content that meets the needs of your target audience and will benefit both them and search engines, to ensure you rank well on organic search results pages.

Work On Local SEO Using Your Google Business Profile

Any local SEO strategy needs to involve your Google Business Profile. Formerly known as your Google My Business Profile, this is your local listing that is found on the Map Pack.

Your GBP shows up on Google Maps and includes information such as your business hours and contact details.

So, when potential customers are searching for an electrician near them, they will see a selection of local Google Business Profiles for businesses in the area.

Google Business Profiles are vital, as 42% of searchers looking for a local business click on the Map result, so you need to make sure yours is live and as close to the top of the Map Pack for optimum results.

To set it up, you’ll need to sign up for one, or if your business has been running for a long time and Google automatically made a listing, you can claim it.

Once you have access to the Google Business Profile, you can populate it with details like your opening times, images of your work and a brief description of your business.

Sharing regular updates on your profile will allow you to generate engagement and share insight into your work with potential clients.

Keep Adapting And Learning

Search engines are always updating their algorithms and changing the way things work. So, what works for your electrical services website when you first start carrying out SEO might not work in a few months.

To ensure that you’re always on top of the latest developments in the SEO market, you need to follow Right Hook’s blog and other online sources, such as podcasts by SEO experts.

By staying current on the latest SEO developments, you can ensure that your strategy is always current and your electrician website ranks.

What Is SEO For Electricians?

SEO for electricians involves working to improve the online visibility of your electrical services business. This includes using local SEO techniques to get your company noticed in your local area.

Local SEO is the process of optimising your business to compete in your local area and getting your brand recognised by local customers. There’s no point in getting your electrical business noticed online if your audience is miles away and unable to use your services. By focusing on a specific area, you can attract the attention of your target audience and increase your chances of securing valuable jobs.

Working on building your website’s search engine rankings in your local area can help you grow your business and expand your reach.

Why Is SEO For Electricians Important?

SEO for electricians is important simply because it is the only route to business growth in today’s technologically advanced world.

Traditional advertising methods still have a place, but in today’s market, SEO and digital marketing are key.

Think about it: imagine you’re looking for a home improvement business. Something you can’t do yourself, like gardening, plumbing or bricklaying.

How are you going to find someone in your local area? The answer is most likely to be by searching on your phone or laptop.

Most people use search engines to find local services, with as many as 98% of consumers searching the web for information on local companies. So, if you want to be noticed, you need to build your online presence.

It’s important to remember that your local competitors are also using the internet and building their online presence. If you want to stand a chance of generating more leads, earning new jobs and growing your electrician business, you need to be visible on the internet.

Just being on the internet isn’t enough to grow your electrical services business. Research shows that 40% of clicks for local searches go to the Map Pack, and 37% go to the first result. As such, you need to have your business featured on the right platforms and get it ranking as high as possible for relevant keywords if you want to stand a chance of taking on more customers.

Conclusion

SEO for electricians takes a lot of time and energy, and that can be tough when you’re running your electrical business.

To save time and ensure that your website ranks higher than your competitors, you need to work with an experienced digital marketing agency that works specifically with electricians and other trade companies.

Right Hook works with electricians, plumbers, heating engineers, pest controllers and other trade businesses, so we understand your market and what your customers expect. As an SEO and website development agency, we understand our market as well as yours and can provide you with tailored SEO services that will build your online visibility and earn you valuable leads for electrical jobs.

Our team can do all this and more, including helping with link building, technical SEO, and even managing your Google Local Service Ads. With our expert electrician SEO services, you can improve your on-page SEO and off-page SEO and ensure that your business gets noticed.

To see what Right Hook can do for your electrical services business, book a call with our Director, Matt. He can talk you through our SEO for electricians and how we can use our digital marketing expertise to help grow your business.