What Is A Brochure Website?

Many business leaders looking to attract more customers will probably have heard the term ‘brochure website’. But what is a brochure website and how could it help your business?

As a top-rated provider of brochure websites for a variety of different industries, including plumbing, heating engineering, electrical services, pest control and more, as part of our website development services, Right Hook is here to help you understand what a brochure website is and why you need one to grow your business.

What Is A Brochure Website?

Simply put, a brochure website is the digital equivalent of the print brochures many businesses have. It’s a basic website with captivating images, clear text and pages reflecting every service you provide.

A brochure website is an easy way to present information digitally and build your business’s online presence. As your business grows, you can add new pages to provide additional information.

Unlike e-commerce websites, brochure sites only provide crucial information, which means you can’t sell products directly through the site. The website has a clear purpose: to share important information with your potential customers.

While this does limit the site’s functionality, it also means that you can easily set-up your site, and for some businesses, particularly trade companies, a brochure website can be the simple, effective solution needed to attract new customers and grow.

Over the years, Right Hook has created a range of brochure websites for our clients, including Copley Pest Solutions, Construct Group, Bellwood’s Windows & Doors, Invicta Environmental and Integrum Services.

What Are The Benefits Of A Brochure Website?

There are many benefits to having a digital brochure website, and they differ for every business. Some of the main advantages include:

Fast Deployment

A brochure website uses a simple design, which means that it can be launched comparatively quickly. While you will need to work with professional website designers with expert coding skills, like the team at Right Hook, to ensure the website is designed to rank well in search engines and attract to potential clients, it won’t take long to build.

That means you can get to work making the most of your new brochure website quickly. Launching an eye catching brochure website is the most effective way to get your business online and starting to build your digital brand.

Low Maintenance

Because brochure websites are mainly just pages with texts and images, with minimal functionality beyond contact options, they are relatively low maintenance.

Other websites, such as e-commerce sites or booking platforms, require ongoing maintenance and updates to keep them secure and legally compliant, which brochure websites don’t. So, you can get your business noticed by a wider audience with minimal effort by choosing a brochure website.

Professional And Builds Trust With Potential Customers

Just because a brochure website is simple and easy to maintain, doesn’t mean it’s less effective than a large, complex website.

With the right brochure website design, you can show your potential and existing customers your full service offering and keep all the information they need about your business is one place.

Is A Brochure Website The Right Choice For Your Business?

A brochure website can be an ideal solution for some organisations, but it might not work for yours. Here’s how brochure websites compare to custom-built sites with more functionality:

Functionality	Brochure Website	Custom Site
Ability To Add Text And Images	✅	✅
Contact Form Submission	✅	✅
Link To Social Media	✅	✅
Live Chat Options	✅	✅
Sell Products	❌	✅
Book Tickets	❌	✅
API Integrations	❌	✅
CRM Integrations	❌	✅
Account Creation Options	❌	✅

As this highlights, a brochure website is just a simple website that is designed to act as a digital business stand or brochure for your business. As your business grows, you may need more functionality, which might mean exploring a custom-build website. With a custom-site, you can create the perfect web presence for your business and ensure it meets the needs of your users.

Start Building Your Brochure Website Today With Right Hook

Even though they’re typically simple websites, when compared to other designs, brochure sites still require an experienced web design team to bring your vision to life.

Thankfully, Right Hook can has experience providing brochure website design and creation for a range of businesses of all types and sizes.

For expert website development including brochure website creation, as well as, digital marketing services or branding support, we’re the perfect partner.

We’ll take care of everything, from understanding your target audience to displaying key information clearly, so from conception to design and launch, we’re here for you.

If you’re ready to start building a brochure website to grow your trade business, book a call today to get Right Hook in your corner.