Sinclair Gore

We worked with Sinclair Gore, a highly regarded consultant cosmetic surgeon, to design and develop a new custom WordPress website that would elevate his online presence and provide a robust platform for ongoing digital marketing. His previous site lacked the modern design, structure and technical foundations needed in a competitive medical field, particularly one governed by strict YMYL standards. Our objective was to create a website that would immediately inspire trust, present his expertise with clarity and professionalism, and give potential patients a smooth and intuitive experience when researching procedures. To achieve this, we designed the site from the ground up with a clean, clinical aesthetic that reflects the quality of his work. Every layout and content section was purposefully crafted to guide patients towards the information they need while reinforcing credibility through clear presentation of qualifications, experience and treatment details.

From a technical and marketing perspective, we built a fully bespoke WordPress theme without any reliance on pre-made templates or page builders. This allowed us to create a fast, secure and lightweight platform that is easy for the team to update while being perfectly structured for long-term SEO and Google Ads performance. We implemented a refined site architecture, added strong internal linking, optimised service pages using medical SEO best practice and set up clear conversion pathways for future paid advertising campaigns. The result is a website that not only looks modern and premium but is also strategically positioned to generate more enquiries, strengthen online visibility and support the wider marketing strategy for the years ahead.